Group: Audience Research - Methodology

We created a survey using Survey Monkey to research what potential aspects of our opening our target audience would respond best to. With this survey, we aimed to discover if our ideas are appropriate for the target audience and whether these ideas will meet the expectations of the genre.

Full survey here: http://www.surveymonkey.com/s/XW3DQ2Z

We then published the survey on Facebook, asking for people to answer the questions. We felt this was an appropriate way to gather the data, as most of the social network users who would have seen that link would be within the age range of our target audience, as horror films attract a core audience of young, frequent cinema goers.